“Perfection is a process of striving never a state to be obtained” – Jeff Krotine, CEO of iplanIT Global.
What I have come to realize is the best websites have ability to be agile in tailoring to a companies changes as well as adopting technology changes to better serve the visiting audience. A common misconception in working with clients is that they can launch a website (or facebook / twitter account) and the work is done. The opposite could not be truer. This is actually the point when the real work just gets started. There are many factors that go into the management of a website, but the top 3 that are applicable to the majority of websites:
1) Clients business / goals – The majority of companies will have changing goals to fulfill their changing needs. Especially so if they expect to generate profit from their online presence.
2) Technology changes – Keeping up-to-date with new website features and general technology developments around the world.
3) Visitor analytics – Studying how the visitors find, use, share and purchase within the website and on social media. How the audience responds to new technology / features being launched and how in tune the
audience is with the calls to action the company desires
This trifecta changes, and each at their own pace. Thus, a company website should never be finished, it never reaches a point of perfection,
it can always be enhance. The brick and mortar location (if the business has one) is limited by reach, which the website is not hindered by. A companies web presence (with the website being the foundation) can build a community through its brand, content, products/services on a scale not obtainable by any other medium.
Yet, in order for this to happen the companies web presence needs to continually strive to mimic their changing goals and needs, it needs to be able to interpret and adapt technology changes that can better procure these goals and needs and finally it needs to understand and tailor
to its audience.
Look at your most used websites, I would bet that these are your favorite websites because the content within is always improving (or at least attempting to improve) and changing. The hardest, most enjoyable aspect with websites is objectively creating the strategic process and plans that remain agile in this changing environment. Its hard work that yields the client profit, and thats the ultimate bottom line.