For some time now we have been working on filtering what exactly iPlanIT Global should become, what we want and what our clients would benefit most from. Turns out the focused model was right under our nose; we just had a hard time putting it into a box because we are out of the box people.

We wanted to take our clients a step further than the rest, helping them enter into the social web effectively. We want our clients to have the necessary knowledge and tools to connect and engage with the hundreds of millions targeted users online. We want to make the public knowledgeable about the social web environment and help individuals and organizations to act purposefully, going beyond just placement and moving toward engagement. So we are now introducing an internal Wiki and blogs from iPlanIT that focus on the social web; and in the future introduce other guest gurus and experts to continually help everyone understand the potential from social web engagement.

In order to implement our clients on the social web most effectively we decided that while spending the countless hours disseminating blogs and news about this industry is important, we needed something more to offer, we needed to connect directly to the sources in which the news and theories were originating from. I mean, if we want to promote the power of connecting and engaging online we have to prove to our clients that we know what we are talking about. So we have established a relationship with some power houses like facebook and myspace who will work directly with us to help our clients. So now we not only work with you in understanding your goals, we take this a step further and work with the platform providers that would best fit in achieving your desired results. This gives us the power to create unique campaigns on multiple places in the web where you would benefit most from. This is big, because now you are not working to fit into the web; the web is working to fit you!

The difficulty is getting clients to take the step online where people actually engage with your information. It is a clash of old meets new.

Think of a billboard. Well now by utilizing our services your billboard now finds, engages and interacts with its viewers, and then follows up with you on measurable results. The challenge is in the consistency of operation and the current way organizations do things. Well we just want to say take a look at the potential, look at the web 2.0 shift, look at the social webs hyper growth in the world – the Internet is not a fad, it is firmly and quickly changing how we do business today.

I’ll let some facts speak for themselves:

• Social networking recently exceeded search as the most popular online activity
• Social-networking sites reach 66 percent of the total online audience
• 73 percent of all 18-34 year olds used a social network in the past month
• 66 percent of the fastest growing private companies said that social media was an important part of their business and marketing strategy
• 48 percent of brand marketers said they planned to use social-networking and user-generated content marketing tactics in the coming year
• Advertisers are expected to spend $2.5 billion on social networking sites by 2011, up from $350 million in 2006

*Information provided courtesy of MySpace research