The first presentation I gave to the athletic directors in communicating the idea for this new website was 3 things:

1. Communication – both internal and external
2. Community – brought together from the website and social media channels
3. Commerce – ROI from potential advertisers and official OCC store front

While the communication externally (pulling stories across Ohio that have referenced OCC events) is going great, the internal communication is a progression. Changing how people communicate is best done incrementally. So we are slowly phasing into a routine for the administrators to get comfortable with – your only strong as your weakest link; and if all are not on board its a waste… and we don’t like waste. Social media and commerce are still in its infancy and planning stages so it will be something to keep an eye on.

Promotion of the schools

The conference is huge, with 32 schools it is one of the largest high school conferences in the nation. We shared the idea with the conference that the schools should be a highlighted factor. Each schools mascot is displayed, linked to their schools sports page and organized based on the division they are in.

Community features

• Creating community around events
• Creating community around content
• Bringing community together on facebook
• Updating community on multiple platforms (highlights on website, facebook and twitter)

Though social media has just been implemented; the use of these tools will hopefully bring the conference to the level that is benefiting college conferences which have  have made it a part of their communications standard.