The main risk that we wish to alleviate in implementing client brands and organizations online is the feared negative blogger / voice within the community. This is why iPlanIT offers crisis management strategies. We can identify the community's general atmosphere and tone by monitoring discussions and tracking applications. With this information we can immediately notify you of negative brand feedback from users.

A lot of the time within the social web atmosphere, the worst thing an organization can do (besides doing nothing) is respond with a corporate letter tone. This shows an air of arrogance and disregard for the users, bloggers and readers; which leads to more problems. Your company does not hold the marketing power online, the people do. Negative discussions are often a perfect time to market, brand, and really tell a powerful story utilizing the facts in a genuine manner. Why burn bridges when you can gain powerful allies through explaining the miscommunication that often occurs.

Some of the methods iPlanIT uses to create a crisis management strategy are buzz monitoring and keyword monitoring.