With use of our keyword tracking, we can give you timely and accurate feedback of  your product lines and other key keywords through articles and websites that are talking about you.

Buzz monitoring is a similar process, but analyzes your company as a whole.

With use of our tracking applications, we can give you timely and accurate feedback of the buzz about your company through articles and websites that are talking about you.

Keyword monitoring uses this same process but tracks additional words that you want to follow on the web.

The main risk that we wish to alleviate in implementing client brands and organizations online is the feared negative blogger / voice within the community. This is why iPlanIT offers crisis management strategies. We can identify the community's general atmosphere and tone by monitoring discussions and tracking applications. With this information we can immediately notify you of negative brand feedback from users.

also known as SMM.

The process of marketing and advertising to targeted communities of users which a marketer/advertiser wishes to engage with. The difference with traditional media is the need for understanding the foundation and premise of these user group foundations – different social networking platforms bring together community in different ways.